Personal Care vs. Memory Care: Which Is Right for My Parent?
As you begin your search for a safe, trustworthy, enriching environment to become a home for your mom and/or dad, you’re probably hearing a lot of senior living jargon being tossed around, complicating what’s already a taxing process. Two of these terms are personal care and memory care. Understanding the difference between these two types of care is essential when making decisions about your parent’s health care needs and daily life.
Quick Comparison: Personal Care vs. Memory Care at Brandon Wilde
| Aspect
|
Personal Care
|
Memory Care
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| Purpose
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Assistance with activities of daily living (ADLs) for largely independent seniors
|
Specialized care for individuals with Alzheimer’s disease or other forms of dementia
|
| Environment &
Social Settings
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Shared campus with independent living residents; access to all community amenities and social activities
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Secure, family-like environment with specialized programming; residents remain socially engaged through memory-focused activities
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| Apartment Layouts
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Private The Colonnade studio apartments and suites; located in same building as independent living
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25 private suites in The Windsor House, connecting to common areas with secure outdoor courtyard
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| Staff Qualifications
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Staff trained in ADL assistance; LPNs and Certified Nursing Assistants provide individualized care
|
Staff trained specifically in dementia care; specialized in Heartfelt Connections – A Memory Care Program® with focus on cognitive decline management
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| Safety Features
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Pendant activation; 24-hour security; standard safety protocols
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Enhanced security with wander protection; 24-hour secure environment, specially designed memory care community with safe walking paths
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| Activities & Programs
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Full access to Wellness Center, salon and day spa, library, social activities, and all community programming
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Activity-focused continuum of care, including certified music therapist, specialized social activities, and programs designed for stage of dementia
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| Medical Care
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Ongoing wellness evaluations; access to on-site health services; registered dietitian
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24/7 licensed nursing staff; medication management; on-site nurse practitioner and physician services; specialized dementia health care
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| Benefits
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Maintain independence while receiving help with daily tasks; stay connected with friends in independent living; peace of mind with personalized care plan
|
Specialized memory care reduces anxiety; safe environment for those with memory problems; focuses on what residents can still do; specialized for mild cognitive impairment through advanced dementia
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| Best For
|
Seniors who need help with bathing, dressing, medication, and mobility but are largely independent
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Individuals experiencing cognitive decline, Alzheimer’s disease or any form of dementia requiring specialized, secure care
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| Costs of Memory Care vs. Personal Care
|
Personal care for seniors typically costs less than memory care due to lower staff-to-resident ratios
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Memory care costs reflect specialized staff training, enhanced security, and programs specifically designed for type of dementia
|
What Is Personal Care?
Personal care is for those who need a little extra help with the activities of daily living (you may hear them referred to as ADLs), such as getting dressed, bathing, taking medication, and getting to and from places, but the resident is largely independent. Personal care for seniors provides the right level of care to maintain safety while providing a fulfilling, engaging lifestyle.
Your mom or dad will receive individualized care from compassionate Certified Nursing Assistants as part of their personalized care plan. At Brandon Wilde, our personal care residences are in The Colonnade, located in the same building as our independent living residences, so your loved one’s friends are nearby, and they have easy access to all the same amenities, like our Wellness Center, salon and day spa, library, and private dining room.
Similar to assisted living communities, personal care here focuses on supporting independence while providing necessary assistance. They also receive ongoing wellness evaluations to ensure their care is always specified to their changing needs and to determine if they need additional care. This approach offers peace of mind to families, knowing their loved ones are receiving the appropriate level of care.
What Is Memory Care?
Memory care is specialized care designed for those who struggle with Alzheimer’s disease and other forms of dementia. Unlike standard assisted living communities, a memory care community offers specialized programming and a secure environment specifically designed for those experiencing cognitive decline.
Brandon Wilde provides support for your loved one to go about their daily life in a safe, secure and relaxed family-like environment. We offer Heartfelt Connections – A Memory Care Program®, which enhances your loved one’s lifestyle by focusing on what they’re still able to do, regardless of their stage of dementia.
The program offers specialized amenities like a certified music therapist, social activities designed to keep residents socially engaged, and secure outdoor spaces to enrich their quality of life. Integral services include medication management and our on-site 24/7 licensed nursing staff trained specifically in dementia care. Our staff member training goes beyond what’s required in traditional assisted living communities, ensuring that each resident receives care tailored to their specific type of dementia, whether that’s Alzheimer’s disease, vascular dementia, or another form of dementia.
Memory care offers specialized programs that traditional personal care cannot provide, including activities designed specifically for those with mild cognitive impairment through advanced dementia.

Understanding the Level of Care Your Parent Needs
The difference between personal care vs. memory care comes down to your parent’s specific needs. When considering the costs of memory care versus personal care, remember that memory care offers specialized services and trained staff that justify the investment in your loved one’s health care and quality of life.
Signs Personal Care May Be Right:
- You’ve assumed the role of caregiver to assist with your parent’s ADLs
- Your parent is largely independent but needs help with bathing, dressing, or medication
- Your parent would benefit from a maintenance-free lifestyle with access to amenities
- You need peace of mind knowing professional caregivers are providing daily support
Signs Memory Care May Be Needed:
- Your parent’s memory problems are making ADLs increasingly difficult
- You’ve noticed signs of cognitive decline or mild cognitive impairment
- A doctor has diagnosed your parent with Alzheimer’s disease or another type of dementia
- Safety has become a concern due to memory problems
- Your parent would benefit from specialized programming and a secure environment
- You need the peace of mind that comes from knowing staff trained in dementia care are providing appropriate support
Making the Decision: Personal Care vs. Memory Care
So the question remains: personal care vs. memory care? Which is right for my parent? At the next doctor’s appointment, ask your parent’s physician what their impression of your parent’s needs is regarding their care plan. Medical care professionals can assess whether your loved one has mild cognitive impairment, Alzheimer’s disease, or another form of dementia that would benefit from specialized memory care.
Of course, since you likely spend the most time with them, you know what their daily behavior and daily life are like, so describe the dynamic of your situation to your parent’s doctor, and see what they say. They can help determine the appropriate level of care and whether specialized services are needed.
Why Chose Brandon Wilde for Personal Care Vs. Memory Care?
Many people wonder what is the difference between personal care and memory care when they begin to consider options for their senior parent. Brandon Wilde aims to make the process as smooth as possible and assist you with navigating your loved one’s transition to health services at our community.
Whether you’re exploring personal care or need the specialized programming of memory care, Brandon Wilde offers peace of mind through professional health care, compassionate staff members, and a beautiful, secure environment where your loved one can thrive.
Contact us today to learn which level of care is right for your parent and experience the Brandon Wilde difference.
